HOBOKEN, NJ – SUGARED + BRONZED, the nation's premier destination for expert sugaring hair removal and custom airbrush tanning, is excited to announce the opening of its newest store at 325 Washington Street, Hoboken, NJ 07030. The new store will be opening on Monday, August 3rd, 2026 and will be bringing the brand's signature blend of elevated self-care, expert artistry, and clean beauty to one of New Jersey's most vibrant communities.
Known for redefining sugaring—a gentler, all-natural alternative to traditional waxing—and delivering personalized custom airbrush tanning, S+B has built a loyal community of clients across the country. Every service is performed by highly trained estheticians and technicians who are dedicated to providing exceptional care and an elevated client experience.
The Hoboken store offers S+B's full menu of signature Sugaring services, including full-body sugaring, as well as custom airbrush tanning designed to fit seamlessly into any routine. Whether preparing for a vacation, wedding, special event, or simply maintaining a year-round glow, clients can enjoy personalized services tailored to their individual goals.
In addition to in-store services, clients can shop S+B's collection of vegan, cruelty-free skincare and Sunless Tanning products designed to extend and enhance their glow between services. The collection includes favorites like S+B Hocoba Oil for post-service hydration and the S+B Sunless Tanning Lotion, making it easy to maintain smooth and sun-kissed skin at home.
For clients looking to make glowing skin part of their regular routine, S+B offers Memberships with preferred pricing, priority booking, and monthly service benefits. Memberships are designed to make consistent self-care convenient while delivering exceptional value.
The Hoboken store will also offer $15 trainee services on select days and times. These services are performed by S+B's newest specialists as they complete the company's comprehensive in-house training program under professional supervision. Clients can sign up to receive notifications when trainee service availability is released.
The opening of the Hoboken store achieves another exciting milestone in S+B's continued growth, marking its 50th location nationwide. As the brand expands across the country, it remains committed to making expert sugaring hair removal and custom airbrush tanning more accessible while delivering exceptional service, thoughtfully developed products, and an elevated studio experience.
Services are now available to book, and clients are encouraged to reserve early, as availability is expected to fill quickly.
About SUGARED + BRONZED
Founded in Southern California, SUGARED + BRONZED® is the nation's leading destination for expert sugaring hair removal and custom airbrush tanning. With 50 locations across the nation, the brand is recognized for its all-natural sugaring services, personalized airbrush tanning, premium skincare and sunless tanning products, and commitment to creating elevated self-care experiences through expert service and clean, effective formulas.
