Privacy Policy

Updated December 19, 2025

INTRODUCTION 

SUGARED + BRONZED® LLC (“SUGARED + BRONZED,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy describes how we collect, use, and share your personal information when you visit sugaredandbronzed.com (the "Site"), use our mobile services, visit our salon locations, or otherwise interact with us.

1. INFORMATION WE COLLECT We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device ("Personal Information").

Categories of Personal Information We Collect:

  • A. Identifiers: Name, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, phone number, and account login credentials.

  • B. Commercial Information: Records of products or services purchased, obtained, or considered; consuming histories (e.g., appointment history, membership status).

  • C. Sensitive Personal Information & Consumer Health Data:

    • Health Data: Information regarding skin conditions, allergies, or medications (collected solely for safety during services via our Intake Forms).

    • Washington & Nevada Residents: This category constitutes "Consumer Health Data" under the My Health My Data Act (MHMDA). We collect this strictly for service safety and customization and do not sell it.

  • D. Internet/Network Activity: Browsing history, search history, and information regarding a consumer’s interaction with our website or advertisement (via cookies/pixels).

  • E. Geolocation Data: Approximate location derived from IP address.

2. HOW WE COLLECT YOUR INFORMATION We collect this information from the following sources:

  • Directly from you: When you book an appointment, fill out a client intake form, create an account, purchase a membership, or sign up for SMS/email marketing.

  • Automatically: As you navigate the Site (cookies, logs, web beacons).

  • Third Parties: From service providers (e.g., our booking platform, payment processors) or advertising partners (e.g., Google, Meta).

3. HOW WE USE YOUR INFORMATION We use your Personal Information for the following business purposes:

  • Service Fulfillment: To schedule appointments, process payments, and provide sugaring/tanning services safely (including reviewing health contraindications).

  • Customer Service: To respond to your inquiries and manage your account.

  • Marketing: To send you text messages (SMS) and emails regarding promotions, new products, and appointment reminders (subject to your consent).

  • Safety & Security: To detect security incidents and protect against malicious activity.

  • Improvement: To analyze site usage and improve our services and user experience.

4. SHARING YOUR INFORMATION We do not sell your Personal Information for monetary value. However, under California law, sharing data with advertising networks (like Google or Meta) for cross-context behavioral advertising may be considered "Sharing."

We may disclose your personal information to:

  • Service Providers: Companies that perform services on our behalf (e.g., Shopify for e-commerce, Booking Software, Payment Processors). They are contractually prohibited from retaining, using, or disclosing your information for any purpose other than providing the services to us.

  • Advertising Partners: We use third-party tracking tools (such as Google Ads and Meta Pixel) to serve you personalized ads based on your browsing activity.

5. YOUR CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA) If you are a resident of California, you have specific rights regarding your Personal Information:

  • Right to Know: You have the right to request that we disclose the specific pieces of Personal Information we have collected about you, the categories of sources, and the business purpose for collecting it.

  • Right to Delete: You have the right to request that we delete Personal Information that we have collected from you (subject to certain exceptions).

  • Right to Correct: You have the right to request that we correct inaccurate Personal Information.

  • Right to Opt-Out of Sharing: You have the right to opt-out of the sharing of your personal information for cross-context behavioral advertising.

  • Right to Limit Use of Sensitive Information: You can ask us to limit the use of your sensitive personal information (e.g., health data) to only what is necessary to perform the services.

  • Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

Global Privacy Control (GPC): Our website is configured to recognize the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we will automatically opt you out of the "sale" or "sharing" of your personal information.

6. NOTICE TO EUROPEAN USERS (GDPR & UK GDPR) If you are located in the European Economic Area (EEA), the United Kingdom (UK), or Switzerland, the following rights apply to you. SUGARED + BRONZED® LLC is the "Data Controller" of your personal information.

  • Legal Basis for Processing: We process your data based on:

    • Contract: To fulfill appointments and orders.

    • Consent: For marketing communications (withdrawable at any time).

    • Legitimate Interests: For fraud prevention and security.

    • Legal Obligation: For tax and accounting laws.

  • Your Rights: You have the right to access, rectify, erase ("Right to be Forgotten"), restrict processing, and port your data to another service. You also have the right to object to processing based on legitimate interests.

  • International Transfers: Your data is transferred to and processed in the United States. We rely on standard contractual clauses (SCCs) or the EU-US Data Privacy Framework where applicable to ensure data protection.

  • Complaints: You have the right to lodge a complaint with your local Data Protection Authority (DPA) or the UK Information Commissioner’s Office (ICO).

7. ADDITIONAL U.S. STATE RIGHTS (VA, CO, CT, TX, UT, OR, MT) If you are a resident of Virginia, Colorado, Connecticut, Texas, Utah, Oregon, or Montana, you have the following additional rights:

  • Right to Opt-In for Sensitive Data: We will not process your "Sensitive Data" (e.g., health/skin condition data) without your explicit consent. By submitting your Client Intake Form, you explicitly consent to this processing for service safety.

  • Right to Appeal: If we decline your privacy request, we will explain why. You may appeal this decision by emailing customerservice@sugaredandbronzed.com with the subject line "Privacy Appeal."

8. HOW TO EXERCISE YOUR RIGHTS To submit a request regarding your data (Access, Delete, Correct, or Opt-Out), please contact us at:

9. DATA RETENTION We retain your Personal Information only for as long as is reasonably necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

10. SMS/MOBILE PRIVACY By subscribing to SUGARED + BRONZED text notifications, you agree to receive recurring automated marketing messages.

  • Privacy: We will only use the information you provide to transmit your mobile messages.

  • No Third-Party Sharing: We do not share or sell your mobile number or consent status with third parties or affiliates for their own marketing purposes.

  • Opt-Out: Text "STOP" to our short code at any time to cancel.

11. COOKIES & TRACKING TECHNOLOGIES We use cookies to enhance your experience.

12. CHILDREN’S PRIVACY Our Site and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.

13. DATA SECURITY We implement reasonable security measures to protect your information. However, no method of transmission over the Internet is 100% secure.

14. CHANGES TO THIS POLICY We may update this Privacy Policy from time to time. Material changes will be notified via email or a prominent notice on our Site.

15. CONTACT INFORMATION If you have questions about this Privacy Policy, please contact us: SUGARED + BRONZED® LLC Email: customerservice@sugaredandbronzed.com