NEW YORK, NY – SUGARED + BRONZED (S+B), the nation’s leading destination for expert sugaring hair removal and custom sunless tanning, is thrilled to announce the opening of its 13th New York location on January 26, 2026. Continuing its rapid expansion across the city, the brand brings its signature services and expertise to Hell’s Kitchen at 840 9th Ave., New York, NY 10019. Known for its clean beauty approach, highly trained specialists, and results-driven services, S+B’s newest storefront marks another exciting milestone for the brand – and an exciting new glow destination for the neighborhood.
Rooted in ancient Egypt tradition and perfected for today’s day in age, S+B’s signature sugaring services offer a refined alternative to traditional waxing. This all-natural hair removal method uses a minimalist formula of sugar, lemon, and water to gently lift hair at the root while exfoliating the skin. Sugaring minimizes irritation, reduces the risk of ingrown hairs, and leaves skin feeling smooth, calm, and hydrated. The S+B approach delivers effective results without compromising comfort – making it a go-to choice for those seeking a cleaner, more skin-friendly experience.
S+B offers a modern approach to sunless tanning, providing a flawless, confidence-boosting glow without the risks associated with UV exposure. Designed to look and feel like real skin, S+B’s custom airbrush tanning experience is powered by four expertly formulated elixirs, each tailored to deliver a distinct result. Every appointment is personalized by a trained specialist to complement the client’s unique skin tone and undertones, resulting in a smooth, streak-free tan that fades evenly. With fast-drying solutions and a rinse time of as little as one hour, S+B makes it easy to achieve a camera-ready glow that fits seamlessly into even the busiest schedules.
Alongside its expert services, the new location will feature the full S+B product collection, giving guests access to the brand’s most-loved at-home essentials. From deeply nourishing body oils like the S+B Hocoba Oil to tan extenders like the S+B Sunless Tanning Lotion, S+B products are designed to prep and maintain aftercare to enhance and prolong results. Each product is thoughtfully developed to support healthy, glowing skin. Designed to complement in-studio services, the product line allows clients to extend their results, elevate their routine, and maintain the S+B glow long after their visit.
S+B also offers flexible memberships that simplify self-care. With exclusive pricing, priority booking, and added perks, members can easily maintain smooth skin and consistent glow as part of their everyday routine.
Select $15 trainee appointments will be available at the Hell’s Kitchen location to offer guests a more affordable way to experience S+B’s signature services. These sessions support the hands-on training of S+B’s emerging specialists while maintaining the brand’s commitment to quality and care.
S+B’s Hell’s Kitchen location is also actively seeking to onboard new team members as the brand continues to grow in New York. It is an exciting opportunity for individuals passionate about beauty, wellness, and service. Those interested in joining the S+B team are encouraged to visit the brand’s careers page to learn more about current openings and opportunities.
The Hell’s Kitchen studio has opened their pre-booking, with early booking strongly encouraged due to limited availability!
About SUGARED + BRONZED:
Founded in Southern California, SUGARED + BRONZED has evolved into the nation’s leading destination for sugaring and sunless tanning. With locations across the United States, the brand continues to expand nationwide. SUGARED + BRONZED remains true to its mission: making high-quality, self-care accessible and affordable for all.
