SUGARED + BRONZED Announces First Maryland Store Opening in Bethesda
The beauty destination expands its DMV presence with a third regional location, bringing its signature sugaring, custom airbrush tanning, and skincare products to Bethesda, Maryland.
BETHESDA, MD — October 26, 2026 — SUGARED + BRONZED, the nation's leading destination for sugaring hair removal and custom airbrush tanning, is expanding its presence in the Washington, D.C. metropolitan area with the opening of its first Maryland store on November 2, 2026. Located at 4939 Elm St., Bethesda, MD 20814, the new store marks S+B's third location in the DMV region, following its Georgetown and Logan Circle stores in Washington, D.C.
The Bethesda opening represents another milestone in S+B's continued East Coast expansion, bringing its signature beauty services to a new community. With additional DMV-area stores planned for Arlington and Union Market, the brand is continuing to grow its presence across Washington, D.C., Maryland, and Virginia.
Bringing Signature Sugaring and Airbrush Tanning to Bethesda
The Bethesda store will offer S+B's signature all-natural sugaring hair removal and custom airbrush spray tanning services, providing clients with an elevated approach to their regular beauty routines.
Sugaring is a gentle alternative to traditional waxing that uses a simple paste made from just three ingredients: sugar, lemon, and water. From Brazilian sugaring to full-body hair removal, the technique removes hair from the root while helping reduce breakage and the likelihood of ingrown hairs.
S+B's custom airbrush tanning services feature its proprietary FlexExpress® formula, designed to deliver a natural-looking, customizable glow without UV exposure. With four customizable Elixirs and flexible rinse times, clients can achieve a shade tailored to their skin tone and desired results.
Skincare, Sunless Tanning Products, and Memberships
In addition to its in-store services, the Bethesda location will carry S+B's collection of skincare and sunless tanning products, designed to help clients prep, maintain, and extend their results at home.
Clients will also have access to S+B's monthly memberships, offering a convenient way to maintain a consistent sugaring or spray tanning routine. Membership options include the Single, Double, and Triple, allowing clients to select one, two, or three eligible services per month, with benefits including savings on services, retail discounts, and rollover options for unused services while memberships remain active.
Now Hiring: Join the SUGARED + BRONZED Bethesda Team
As S+B prepares to welcome clients to its first Maryland store, the company is seeking passionate individuals interested in joining its growing Bethesda team.
S+B offers a supportive, team-oriented work environment with extensive in-house training, opportunities for professional development, complimentary services, product discounts, and additional employee benefits for eligible positions.
Individuals interested in building a career in the beauty and wellness industry are encouraged to explore available opportunities and apply through the S+B Careers page
Visit SUGARED + BRONZED Bethesda
The new Bethesda store will open on November 2, 2026, at 4939 Elm St., Bethesda, MD 20814, bringing S+B's signature sugaring hair removal, custom spray tanning, and skincare offerings to the Maryland community.
Book your appointments now!
About SUGARED + BRONZED
Founded in Southern California, SUGARED + BRONZED® is the nation's leading destination for expert sugaring hair removal and custom airbrush tanning. With 50 locations across the country, the brand is recognized for its all-natural sugaring services, personalized airbrush tanning, premium skincare and sunless tanning products, and commitment to creating elevated self-care experiences through expert service and effective formulas.
For more information, visit https://sugaredandbronzed.com or follow S+B on Instagram and TikTok at @sugaredandbronzed.
