NEW YORK, NY – Heads up, Lower East Side (LES) – SUGARED + BRONZED (S+B) is bringing its signature glow to the neighborhood! The nation’s premier destination for all-natural sugaring and sunless tanning has officially opened its newest New York location at 229 Chrystie St., New York, NY 10002. This marks S+B’s 12th store in New York, continuing the brand’s mission to make smooth, bronzed skin accessible year-round. With its chic aesthetic and results-driven treatments, the new Lower East Side store is set to become the go-to spot for anyone looking to elevate their glow routine in downtown Manhattan.
Sugaring offers a gentler, all-natural alternative to traditional waxing – and S+B has reimagined this ancient Egyptian beauty ritual for the modern day. Using a simple blend of just three ingredients: sugar, lemon, and water, S+B’s sugaring method effectively removes hair while being kind to the skin. The result is a smoother, less irritating experience that is especially ideal for those with sensitive skin.
S+B delivers the perfect solution for anyone looking to achieve a natural, radiant glow – without the harmful effects of UV exposure. Their custom airbrush tanning service features four different elixirs, allowing clients to choose their ideal glow, from a subtle sun-kissed finish to a deep, end-of-summer tan. Each session is fully customizable, ensuring a seamless, even application that enhances every skin tone. Plus, with the option to rinse in as little as one hour, it is the ultimate glow-up for those on the go.
The S+B product line will also be available for purchase at the new LES location. Clients can shop their favorite glow essentials in-store, from hydrating skincare like the S+B Hocoba Oil to tan-extending must-haves like the S+B Sunless Tanning Lotion. All are designed to help maintain the signature S+B smoothness and radiance between appointments.
For those looking to personalize their beauty routine, S+B offers flexible memberships designed to fit any lifestyle. Members enjoy exclusive pricing, priority booking, and special perks – making it easier than ever to maintain a consistent self-care routine. S+B memberships make getting a glow and smooth skin a seamless part of everyday life.
When available, $15 trainee services will be offered at the LES location. It is the perfect way to experience S+B at a more affordable price point. These sessions not only give clients the opportunity to enjoy S+B’s signature services for less, but also provide valuable hands-on training for the S+B team.
Pre-booking is now open for the LES studio! Secure your spot early – availability is limited and appointments are expected to fill quickly.
About SUGARED + BRONZED:
Founded in Southern California, SUGARED + BRONZED has evolved into the nation’s leading destination for sugaring and sunless tanning. With locations across the United States, the brand continues to expand nationwide. SUGARED + BRONZED remains true to its mission: making high-quality, self-care accessible and affordable for all.
