Glamour | How SUGARED + BRONZED Founder Courtney Claghorn Reinvented the Spray Tan

Glamour | How SUGARED + BRONZED Founder Courtney Claghorn Reinvented the Spray Tan

November 4, 2025Maddie Fowler

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Written By: Jessica Radloff

 

When Courtney Claghorn launched SUGARED + BRONZED, she wasn’t just opening another beauty studio — she was redefining what spray tanning and hair removal could be. As Glamour recently profiled, Claghorn saw an industry that felt outdated, inconsistent, and transactional — and set out to elevate it into something polished, reliable, and genuinely enjoyable.

Years before “clean beauty” became a movement, Courtney recognized the need for a space where clients could feel comfortable, confident, and cared for. She understood that beauty routines weren’t just about results — they were about experience. From the start, SUGARED + BRONZED was designed to merge professionalism with approachability: a brand that delivered real results without pretension.

In her Glamour interview, Courtney shared how she was constantly disappointed by the spray tans available on the market — orange undertones, sticky formulas, rushed appointments — and realized the only way to get it right was to do it herself. What began as a small operation in Santa Monica quickly grew into a business model built on consistency and trust. Today, that same philosophy defines more than 40 S+B locations nationwide.

Every studio is intentionally designed to feel bright, fresh, and refined. Every technician is highly trained in S+B’s signature methods, ensuring clients get the same natural, flawless result no matter where they book. It’s this dedication to detail — from the formula to the follow-up care — that has made SUGARED + BRONZED a national leader in both sugaring and sunless tanning.

The Glamour feature celebrates more than just S+B’s success — it highlights how Courtney and her team changed the perception of spray tanning altogether. Once seen as a quick fix or “special occasion” service, tanning at SUGARED + BRONZED has become part of the modern self-care routine — accessible, efficient, and confidence-boosting.

Fifteen years later, that same intention continues to guide every decision: clean products, high-touch service, and an experience that leaves clients feeling refreshed and empowered. As Courtney told Glamour, it’s about creating beauty experiences that feel effortless but are backed by precision.

SUGARED + BRONZED isn’t just a service — it’s a standard. And it’s one that keeps evolving.

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